Even in a high-demand market, how you market your property matters.
- Set the right rent: Compare against similar homes in your borough. Too high and it will sit empty; too low and you leave money on the table.
- Photography and presentation: Clean, well-lit images make a big difference.
- Local platforms and agents: Rightmove and Zoopla dominate, but South East London has strong local agents who know their patch.
Highlight unique selling points: Proximity to transport (DLR, Overground, Thameslink), green spaces, or good schools can all justify higher rents.